Work Experience

Manager, UX & UX Research / Home Depot Canada

Mar ‘16 - Present

• 2025 - Present: Manage a team of 9 UX designers, strategists & writers, including a UX lead. Portfolio includes Pro-focused projects, a key growth priority, as well as Commerce ( Cart, Checkout) & Home Services initiatives.

• 2017 - 2025: Built & scaled the UX Research team & operations infrastructure  from the ground up, growing the team from 1 to 3, establishing repeatable processes for recruitment, incentives, analysis, & reporting.

• 2016 - 2017: Led end-to-end experience UX strategy and execution for events and promotions online. Worked closely with product, engineering and analytics to stand up hypothesis-driven online experimentation, including onboarding and enablement for Adobe Target, to optimize customer experience with data.

UX & Digital Strategist / Freelance

Dec ‘12 - Feb ’16

• Designed, planned & conducted UX research with current user base

• Analyzed existing & original research & analytics to inform new designs for an optimized UX experience

• Monitored emerging UX best practices for integration into the product roadmap

Manager, Insights & Strategy / Cundari

Jun ‘11 - Nov ’12 

Advertising Account Manager / JWT, Bensimon Byrne

Jan ‘09 - Apr ’11

• Developed & digital strategies for clients in retail, automotive & the public sector

• Managed primary research & used secondary sources to inform UX strategy

• Provided strategic guidance & insights for new business pitches

• Managed the development of integrated advertising campaigns

• Wrote communications plans based on insights derived from primary research

• Managed web development projects & supported new business pitches